Determinants of consumer's behavioral intention for pirated music in Pakistan

Research Article

This research is conducted with the objective to identify the determinants of customer's purchase intention for pirated music in Pakistan. The research contains Fair Price, Perceived Harm and Ethics as an independent variable to analyze the impact on Purchase Intention which is a dependent variable. The sample size of this study is 350 respondents (including Graduate Students and lay man) who regularly buy pirated music CDs/DVDs in Karachi. Likert scale technique is used in this study. Data has been analyzed through the reliability statistical technique, factor analysis and linear regression analysis. The result indicates that Fair Price and Perceived Harm shows the significant impact on Behavioral Intention while Ethics shows insignificant impact on Behavioral intention.

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