The Relationship between Protean Career Orientation and Perceived Employability: A Study of Private Sector Academics of Pakistan

Research Article

This study investigated the effect of protean career orientation on individual's perceived employability. This is the first study of its nature which tried to establish the relationship between protean career orientation and perceived employability. We used protean career theory to develop our conceptual framework. Data were collected from the academic staff of private sector universities by using the stratified sampling technique. Theoretical model was tested using the data obtained from 192 respondents. Measurement model is tested by using the confirmatory factor analysis. To test our hypothesized model, we employed structural equation modelling technique in AMOS 21. The researcher found a [...]

Testing and Controlling for Common Method Variance: A Review of Available Methods

Research Article

Several studies have debated over the prevalence of Common Method Variance (CMV) in organizational research. This paper highlights various procedural and statistical remedies to assess and control common method variance in any organizational study. It has been recognized that Common Method Variance (CMV) may significantly influence the research findings if it is not controlled properly through procedural and statistical remedies. However, researchers usually do not use all procedural remedies to remove potential impacts of CMV. Therefore, statistical remedies are strongly suggested to control and remove effects of CMV from data analysis. We have mentioned some common and effective statistical remedies [...]

HRM Research in Pakistan: Existing Approaches and Future Directions

Research Article

Many have highlighted the importance of a context-based understanding of HRM in developing countries. We take stock of Pakistan-based HRM literature to examine its context-orientation. Based on the typology of Neuman (2000), we divide the literature into three streams--the positivist, the interpretivist, and the critical. Our analysis reveals that the positivist stream endorses the adoption of Western HRM practices in Pakistan without considering its differences from the West, whereas, the critical stream takes a cynical stance towards the very existence and function of HR departments in Pakistan, thereby undermining the importance of any improvements in the prevailing systems. The interpretive [...]

Distinctive Characteristics of Mobile Advertising in Measuring Consumers' Attitude: An Empirical Study

Research Article

Mobile advertising has gained substantial momentum in the past decade as it is expected to surpass more than 100 billion dollars in the near future. However, this domain seems to be insufficient in empirical testing. Hence, the aim of the current research was to empirically examine the determinants of mobile marketing having impact on consumers' attitude. These factors were also mediated by emotional value in order to accomplish consumers' related behavioral outcomes. A quantitative approach based upon a cross-sectional administered survey was employed to collect the data from 343 university going student as respondents. The Partial Least Square (PLS) two-step [...]

Determinants of the Consumers Green Purchase Intention in Developing Countries

Research Article

The purpose of this study is to investigate the impact of Attitude towards Television (ATTV) on consumers' Environmental Concern (EC) and perceived consumer effectiveness (PCE) in developing countries. The model developed for the study further shows the impact of perceived consumer effectiveness (PCE) and consumers' attitude towards green purchase (ATGP) on their green purchase intention (GPI). Data from 574 respondents were collected through an online questionnaire and the hypothesized causal relationships were tested using structure equation modeling (SEM). The findings of the study revealed that ATTV has a significant impact on consumers' PCE and EC. EC was found to have [...]

A Principal Component Approach to Measuring Investor Sentiment in Hong Kong

Research Article

In light of the increasing integration between China and Hong Kong, this paper develops a new market sentiment index for the Hong Kong stock market, one of the largest stock market in the world. The components of the sentiment measure includes the turnover ratio, short-selling volume, money flow, HIBOR and return of the U.S. and Japanese markets. We also include the Shanghai and Shenzhen Composite index in our measure to capture the influence of Chinese markets on the Hong Kong market. A threshold regression model using the sentiment index as a threshold variable is estimated to capture the state [...]