Application of Kalman Filter on modelling interest rates

Long H. Vo (pp. 1-15)
Keywords: Term structure, maximum likelihood estimator, state space, CIR model
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Body Image of Pakistani Consumers

Tariq Jalees, Ernest C de Run (pp. 16-34)
Keywords: Social comparison theory, media exposure, self esteem religiosity and body image.
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Impact of Macroeconomic Factors on Non-financial firms Stock Returns: Evidence from Sectorial Study of KSE-100 Index

Isma Zaighum (pp. 35-48)
Keywords: Macroeconomic factors, stock returns, regression analysis, KSE
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Determinants of Brand Equity of QMobile: A case study of Pakistan

Arshian Aslam Sharif, Syed Waqas Bukhari (pp. 49-60)
Keywords: Brand equity, brand loyalty, brand image, QMobile
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Consumer Perceptions of Brand Trust Online of Clothing in Karachi: A case study of Gul Ahmed

Amna Javed, Shazaib Khan (pp. 61-72)
Keywords: Brand image, online shopping, factor analysis
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